Loopio cuts 12% of staff, citing market conditions

Toronto-based B2B software company Loopio has cut 12% of its staff, citing market conditions and a review of its long-term priorities. The reduction affects an estimated 36 employees. The company framed the move as part of an effort to align resources with sustainable growth. This follows earlier workforce reductions at Loopio in recent years, including a reported 9% staff cut in 2023.