Baidu started layoffs this week affecting multiple business units including mobile ecosystem group, intelligent cloud, and technology platform teams across Beijing, Shanghai, and Guangzhou offices. Layoffs expected to continue through end of year with potential cuts as high as 40% for some teams. Affected employees receive severance packages of one month's salary per year of service plus 1-3 months additional pay. Baidu reported a net loss of 11.23 billion yuan ($1.59 billion) in Q3 2025 and overall revenue declined 7% year-over-year, driven by 18% drop in core advertising revenue