Apple Eliminates Dozens of Sales Roles as It Shifts Strategy Toward Third-Party Resellers

Apple has cut dozens of sales positions, including account managers serving corporate, education, and government clients, as well as staff from Apple briefing centers. Employees have until January 20, 2026, to secure new internal roles before receiving severance packages. The move is part of Apple’s effort to streamline operations and increase reliance on third-party resellers