Online advertising company Taboola has announced a restructuring that includes layoffs. The company, which has been expanding its AI-powered offerings, is reducing its workforce in Israel and globally. Despite the layoffs, Taboola is continuing to recruit new employees.
What happened
Taboola is implementing a restructuring process that involves laying off employees. The company is also continuing to hire new staff in parallel with the layoffs.
How many employees affected
Approximately 100 employees are affected by the layoffs. This represents 5% of Taboola's total workforce.
Why layoffs happened
The specific reasons for the layoffs were not explicitly stated in the provided source. However, the company is investing in AI-powered technologies.
Company background
Taboola is an online advertising company that employs around 2,000 people, with approximately 700 based in Israel. The company recently announced the global expansion of DeeperDive, its GenAI-based “answer engine.” Taboola closed 2025 with revenues of approximately $1.9 billion and net profit, and issued a positive forecast for 2026.
Industry impact
Taboola's moves in AI, particularly with DeeperDive, reflect a broader trend in the online advertising industry toward leveraging AI to enhance user engagement and advertising effectiveness. CEO Adam Singolda believes the AI landscape will be defined by subscription LLMs and ad-supported LLMs.
What's next
Taboola expects continued growth in both revenue and EBITDA in 2026. The company will likely continue to develop and expand its AI-powered technologies, including DeeperDive.
Source: calcalistech.com